Creating Content That Connects
Andrew Ryder is a writer and entrepreneur who is reimagining content creation for online educators so they can highlight their uniqueness and build relationships with their audiences. Andrew's work has been recognized by Entrepreneur Magazine for demonstrating leadership in business.
www.marlanasemenza.com
Audio : Ariza Music Productions
Marlana: Andrew Ryder is a writer and entrepreneur who is reimagining content creation for online educators so that they can highlight their uniqueness and build relationships with their audiences. Welcome, Andrew.
Andrew: Hey, Marlana, thanks so much for having me.
Marlana: So that's really the key, isn't it about building relationships with our audience, because I know if we are entrepreneurs, and we are creating content, it's really marketing at its core. And so in the mix there, we have to come up with ideas and create content that people actually want to consume, and still promote ourselves because we are a business well, in a way without feeling icky. So the question is, I'm going to hit you with it all at once. How do we do it? Is it different things or is it all kind of woven into the same thing?
Andrew: For me, it's all woven into the same thing. And perhaps the place to start is in defining what content is, a lot of people think that it's, the first thing that comes to mind would be your social media, or your blog, or maybe even your email list. I also include any paid content, you create courses, coaching, it's really any way that you're communicating with your customer, or your audience or with people who you want to be in your audience, it's going to be the stories that you tell, it's going to be the analogies that you use at any scale, right? If you're doing a social media post, you want to use some kind of analogy or story to teach a lesson, right? But you can still use those same analogies and stories to make a breakthrough in a one on one call with a private client. So everything that you do even down to the color schemes and the graphics and the way that you present your website is content that your audience or your prospective audience is consuming, right? They're going to your website, they're looking at the services, you provide the things that you do, the language that you use, and comparing that to a competitor or to a software solution that claims to solve their problems, right. And so we touched on the idea of creating content that builds relationships. At the end of the day, that's what it comes down to is your prospects, your customers looking at all of these different potential solutions. And they're gonna go with whatever the person who they trust, the most says to do. So if they just came across you, they don't really know anything about you. They've probably been burned in the past, they've made mistakes, they've bought things that aren't what they seem to be, they've gotten ripped off, you know, everybody's gotten ripped off by sleazy online marketer. That's just the reality of the market that we're in today. So what if you build trust with them through your content, and you say, hey, you know, I know you've gone through all these problems, you've had all these issues. Here's what worked for me. I, you know, overcame this, personally, I had all these issues, I figured out how to solve it, and I want to share that with you. If they trust you, they're going to go with your recommendation, even if it's more expensive, even if it's harder, they're gonna go with what you recommend to them, rather than going with something that they don't trust or they don't fully understand. there's really a big there's an immense value in creating trust in your marketing. And I think it's becoming a necessity in the climate that we're in. But I think where people get caught up is content creation is such an interesting aspect of what we do in business. Because if you're sitting down to write, every day, or every time you sit down to write, you're confronting the limitations of, of your knowledge limitations of your understanding. And writing is sort of it's so I have a love hate relationship with it, because some days, I really hate it, because it's just showing me how limited my understanding is and I can't get the right words together. And I just keep thinking, you know, this is not the high enough quality for what I like to produce. What you know why standards are on the other side, it's fun, and you just start pulling together ideas and you get into a flow state and just have this amazing experience and you create something super valuable for your audience. But if you don't structure it in the right way, you end up spending most of your time, just sitting there staring at a blank page, right? You're trying to get some momentum, you're trying to force yourself through it. But there's all these hurdles that come in, you maybe get a couple sentences and you think, you know, no, this isn't the right, this isn't the problem that my audience really struggles with, I'm not using the right language, in this, I'm not speaking to their problems. And you quickly get into this place where you take it out on yourself, and you think I'm not a good writer, I don't have what it takes. Maybe I'm not cut out for this business thing. After all. Those are all thoughts that I've had personally and had a lot. And the solution that I found to all of that was getting away from what I would call traditional content creation advice, which is a lot of content, calendars. It's a lot of templates and swipe files, and, and things that are designed to make content creation, easy. But they end up just making it complicated and making it harder. There's this sort of four quadrant exercises that you can do. And basically you're putting on one axis you're putting, how hard is it is it you know, the spectrum goes from easy to hard, right, and then the other axis that you're comparing against, is ranging from simple to complex, and so on, on one end of the spectrum, you're going to have hard and complex things, those are probably not things that you want to be doing in your business. Or, you know, maybe you want to find a way to take something that's hard and complex and develop a solution. That's easy and simple. Right? So how can you make things easier? How can you make things simpler, but not everything moves in that direction, I have found personally that a lot of content creation advice, templates, content, calendars, those types of things. They try to make it easier, but they end up making it more complicated with having to keep track of a bunch of things and you end up writing things that don't really sound like your voice or using headlines or calls to action that are supposed to be high converting or they're supposed to build a better relationship with your audience, but they feel canned. They feel kind of salesy, you know, a lot of those things, I would be writing these things and thinking to myself, you know, this isn't me, there's no way that this is, like I don't believe these things that I'm saying I'm just doing them because that's supposed to feel like that's supposed to be the best way to do it, or the highest converting way to do it. And I think that's where a lot of people really get that. That feeling of emptiness, or being salesy or inauthentic in their content, is they're trying to do what they think is the quote unquote, right thing to do. But they're not doing the right thing for them. And I think that's a really important distinction to make. And so that's really where I help, specifically, coaches and course creators. Those are the folks that I'm really passionate about helping to, like you said, connect to their uniqueness, and to tell stories and to create content that's really authentic. Because ultimately, that authenticity is what's going to drive that relationship, it's what's going to build the trust, that then makes the sale makes it so much easier too.
Marlana: so if we are, let's say writing our own content, how do we get past the dreaded blank page?
Andrew: I believe that there's more than enough ideas in your life. To have an unending supply of content, there's really two places where a lot of people get hung up. The first is in lacking momentum. So if you are producing content every single day, if you are writing, if you are interacting with your audience, and you are you know actively looking for ideas, you're going to generate more and more ideas just through the act of sitting there and writing and thinking and taking that time to do it. It's difficult to explain in sort of a scientific sense, but I just find personally that the way I structure my morning routine is very specific to try to get me first thing in the morning before I start introducing social media before I start checking email before I introduce my mind to other people's thoughts and other people's hopes and dreams and desires for me. I want to wake up and you know, over the course of sleeping that night, my brain has made a whole bunch of new connections. I've processed all the information from the previous day. I want to take that and I just want to start writing and get into a flow state where I'm just generating ideas and making connections with trying different things and discovering what happened in my brain over the last, you know, 24 hours. And I think so the first thing to do, if you're struggling to come up with ideas, is to make sure you're structuring your time in a way to where you give yourself the freedom to explore things that you may or may not know that, you know, connections that you may not know, that you've made in your brain over the last, you know, over the course of sleeping. And there's a lot of new neuroscience that particularly being done at Stanford that backs up a lot of these things. Andrew Huberman, in particular, as a researcher, Dr. There at Stanford, who's doing a lot of this stuff, not just for the side of content creation, but he's really interested in peak performance. And there's a huge link between performing well, you know, your nutrition, your sleep, your exercise, your ability to focus, and then being able to sit down for an hour or however long you take to write. And to create something, you know, your ability to focus has a huge impact on your ability to create new things.
Marlana: You know, it's interesting that you say that you get up in the morning, and you write, because I remember reading a book years ago called The Artists Way. And that's what they recommended was before you do anything, before you have a sip of coffee, right, just right, for 10, solid minutes. And they said, in doing that every day, you will start to see themes and patterns develop. And, you know, we can always use those to help do what you're saying.
Andrew: Yeah, that's interesting. And I think that, you know, for me, I do a couple of other things before I jumped into riding, but there's also a, so it's going to depend on your circadian rhythm. And there are quizzes that you can take, if you don't know what, basically your circadian rhythm is your internal clock, so it's going to tell you, Okay, it's five o'clock in the morning, it's time to wake up, or maybe it's going to tell you, Okay, it's 11am, it's time to wake up. And depending on your own individual's circadian clock, no, some are longer than 24 hours, which means you're going to end up generally sleeping in and staying up later, some are shorter than 24 hours, which means you'll be an early riser, you'll get up and you do your most productive work first thing in the morning. So one thing that I say all the time is, you really have to know yourself, and you have to know your strengths and your weaknesses. If you are a night owl type of person, you'd be much better off creating your content later in the day, you know, I know, a lot of people who have written their, their books between like midnight, and 3am is when they do all their writing. And to me, that's just unthinkable, you know, I do, I'm the opposite, I do my writing from like six to nine in the morning. And that's, you know, that's the best time for me to think and to focus. So there's free quizzes out there where you can take, figure out what your circadian rhythm is. And there's sort of a, I think a lot of people may think that they are lean more towards the night owl side of things, you have lighter side of things, because of other factors that influence their energy. And, you know, if you just are sort of lazy and you just let yourself sleep in, you're going to start to push your schedule back and go later into the day. But that doesn't necessarily mean that it's the optimal condition for you to work in. So even if you think that you are a morning person or a night person, you know, it'd be valuable to take one of those quizzes and like I say, you can just Google it and find a whole bunch of them and see what they say and see how it compares to your own experience, and maybe try different routines to see what works best for you.
Marlana: Okay, so now let's say we have some content, we think it's great. How do we, because at the end of the day, it's fine that we think it's great. But what matters more is that our audience thinks it's great. So how do we bridge that gap?
Andrew: I think it's combination of iteration and just prolific publishing. And by that, I mean, for me, it's an email every single day. The more that you can create content, the faster you're going to learn, you know, no one's going to create a perfect article or blog post or social media post every time. Most of the time it's going to be average, right? It's going to be okay. It's going to help a couple of people that you know, maybe are longtime fans, they read all your stuff. But the reality is, a good percentage of your content is going to fall flat. And so it's about how can I get through and find out The best articles right? You create something that you like you post it. And it's like, it's okay. It gets a little bit of response. Yeah, or you gets crickets, right, that's gonna happen. And the key is to just keep publishing because then you're going to find something that gets above average response. You're like, wow, okay, that's an interesting idea. How can I expand on this? What are the comments saying, What can I do to improve this? And then you're gonna get, you know, every once in a while, you're gonna get one that just goes crazy, and everybody loves it. And you look at that, and you think, okay, what are the key points here? What is the language that I'm using? What can I take from this piece of content? And how can I expand that into or expand that piece of content into sub articles? Or how can I expand it into a book or combine it with something else that I've written that also did well, and make a longer form blog posts or something like that. So that's where the iteration side of things comes in is, the more you do it, the more data you get, the more feedback you get from your audience, or from social media, or wherever you're publishing, that's going to tell you what people are interested in. And you can sort of follow that path and continue to expand on what's working and cutting back on what's not working. I guess, there's a word of caution there, though, that I would give is that the greatest visionaries, in our lifetimes have ignored, predominantly ignored market feedback. If you look at someone like Steve Jobs, he didn't say, you know, how can I create a way to listen to a CD on you know, your that, you know, how can I create the next CD ROM, you know, player Walkman, I couldn't think of the word. He didn't try to create a better cassette, right, he wanted to have every single song that you would ever want to listen to, on a small enough device that could go into your pocket. And so he didn't set out to improve what already existed, he set out to create something completely new, something that then when he goes to uni, creates the iPod, and he goes to, to sell it, he says, hey, look, you don't know that you want this, this is going to change the way that you experience life. Because you're going to have every single song that you've ever wanted to listen to with you in your pocket, while you're cooking, while you're doing laundry, while you're driving in your car while you're doing anything in your life or going for a run or you're working out, you can always have that perfect song, ready to go. And he convinced that, you know, everyone is like, yeah, you're right. I don't want another Walkman or a bigger CD carrier, I want an iPod. The same can be said for Henry Ford, you know, the famous quote, he says, “if I'd asked people what they wanted, they would have said a faster horse”. But he didn't want to give people what they wanted. He wanted to give them what they needed, which was a safer, faster way to travel. Right? It created, you know, a way to make the automobile widespread. And that changes the course of history. So
Marlana: Let me just jump in, say that we have a product, or we have a service, and we are convinced about that product or service, yet it's new to other people, how do we effectively communicate that in a way that they will understand its value?
Andrew: So this really comes back to leadership, which I would separate into basically three different baskets, it's demonstration, it's what I would call leading by example. So you are going and you are implementing your system, your solution. And you're really just communicating back to back to your audience or to others. Yeah. And you can take this you know, you can go get interviews, on podcasts and talk about it, you can go get magazine articles written about you or you can do whatever kind of press or publicity that you want to share this, but really just documenting the results that you're getting, and the lessons that you're learning as you develop this system. And you know, that comes back to all the things we're talking about the content creation, the market research and the feedback you're getting is definitely important. Don't get me wrong, you want to take that into consideration. But you don't want to just give them you know, a better Walkman or a bigger CD carrier, right? You want to create something completely new. The other aspect of leadership that I would say is your ability to cast a vision and to really show you Your customer what their life looks like? How is it different? How it's better? How it's easier? You know, all of these things? What does that look like? If they're to take the leap with you? And what are the intricacies of your product or your service that allow them to get this result that they want in a better way or an easier way? You know, for a lot of this is sort of easier for software and for physical products, right? Because it's easy for me to take an iPod out of my back pocket and say, hey, look, I've got 1500 songs on this device. And everyone's like, wow, okay, that makes perfect sense. How can I get one with information products? It's more difficult, it's a lot more of storytelling, it's a lot more of marketing and content creation, that has to go into the, to building that world. That is that destination that they want? Does that? Does that make sense? The way I've described it, it does,
Marlana: So as we take people on this journey, and we're creating our content and things like that, how much do we need to put out there before we can ask something of them? You know what I mean? So in the whole marketing,
Andrew: so where do you make your sales pitch? Is that kind of the angle you're getting at? You know, there's sort of the common example, that would be if you went to the hospital, and they said, Sorry, you know, or you have a broken arm or something you got in a car accident, you go to the hospital, and they say, sorry, we only have information day. So we're going to give you tips about how to shower with your cast on, or how do you avoid getting in a car accident, but we're not actually providing any services today. Right? That would be that would be really, really unfortunate. That would ruin your day, and they would end up going to a different hospital to get the surgery or get the help that they need. And that's sort of the argument to say that you should be putting a call to action of some kind in every piece of content that you create. There's the whole spectrum. You know, there's people who just create content and don't have any calls to action. Maybe they say, Hey, reply to this email, let me know what you think. We'd love to hear your thoughts on this or answer a question. And then they build up to eventually they have a launch for their course, or their program or something like that. And they have sort of a more hard call to action and those where it's like, hey, click this button, go to this website, buy this product, sign up for this phone call consultation. It really is going to depend on how much how many different things you have to sell. If you have 10 different programs, or what save 12 different programs, you can sell one different thing each month, you can rotate through them. And then in between those, you can have different calls to action, maybe open up a private coaching spot. So you can throw in a couple of days we talk about that. Maybe you have a book that you wrote. So you can mention that a couple times our continuity program. So the more products you have, the more ability you have to rotate through different offers different weeks or months and keep things see there's sort of a balance between consistency and inconsistency. You want to be creating consistent content, and you want to consistently call them to action, but you want to rotate and you want them to wonder what you're going to offer them and what how you're going to position it and what kind of story you're going to tell her what tips you're going to give. So you keep them on edge. So they're always curious to see and to open your content or read your emails to see what it is that you have to offer today or where you're going to go with it. But you know, you want to be doing it consistently. If you only mail. Once a month, you only post on social media once a month, they're gonna forget about you, and they ever can open any of your stuff. So I lean more towards the daily creation, daily calls to action. And most of the time I'm pitching you know, and I say it as a pitch. It's not really a pitch there's this line that I love from Ben Seto who's really the top tier of email marketing. And he says that you don't want to Sell people things, you want to invite them to join you. And so we're the way that looks in a call to action. And really, this is at the core of what I teach is, instead of just shilling your stuff, you know, hey, you should buy this, it's gonna expire tomorrow, and you're gonna get, you're gonna make a million dollars this month. But if you, you know, don't sign up before the end of the week, you miss out on all these bonuses or whatever.
Marlana: The world is gonna blow up.
Andrew: Yeah, exactly. It's not a hard call to action, it's really soft, you know, I just say, I generally tell a story, I tell the moral of that story, which is usually something directly related to their ability to create better content, or to improve their business or mindset or something that's going to directly help them in their business. And then I say, you know, hey, by the way, I wrote an entire chapter of my book about this. And if you want to go in depth, you can go, you know, to this link, and buy my book, and then learn more. And that's kind
Marlana: of it's a kind of, like a serve, don't sell kind of outlook.
Andrew: Yeah, I would, you know, serve as an interesting word. I'm not sure that I've used it in that context. But I would say service is a really important word in my vocabulary, and can talk about that maybe in a minute. But yeah, I would say, you know, serve, don't sell, but just offer them the opportunity, right, you know, the hospital isn't running around trying to, you know, purposefully make car accidents, so they can get more customers, right? They're just there. And if you need them, it's an opportunity, hey, we can get you a cast for your broken arm, we can help you with all of these different issues. If you need us, we are located at this address, it's so it's a really soft call to action, right. And if you need the hospital, you go, if you need to dive deeper in learning how to tell better morals, for your stories, how to connect random things that are happening in your life, to whatever you teach, well, maybe you want to read this chapter, in my book, that's going to show you how to do it. And if you don't want to read it, no big deal. No hard feelings, that's perfectly fine. So it can be really just a soft invitation. And over the course of years, or months or weeks, or however long you keep sharing these things with your audience, you know, eventually you're going to find that right message, right? We talked about iteration and learning and improving, you're going to find that message that there's sort of this lightbulb moment in your customers mind, where they think oh, like I never understood what this actually did. Until you phrased it like that. And now I want to take this opportunity to buy your ebook, or to invest in your coaching program, or whatever it is. So it you know, we've kind of come, I guess, full circle there back to the market research and to really iterating on your messaging. And the more that you're creating content, the more that you're putting out the soft calls to action, because you don't know, like I said before, you don't know which one is really going to connect with them. So you always want to give them the opportunity to take the next step if they're ready for it.
Marlana: And because you brought it up now I have to ask what a service mean to you.
Andrew: So you know, I'm a nerd about these kinds of things. So I like words that have multiple meanings. So service is the like products and services that you provide, right? And there's this Seth Godwin example that I come back to where he's talking about trying to hang a picture on the wall. And you maybe you don't have you have a hammer, but you don't have nails, you have to go to the hardware store to get in a nail, right. But you don't really need a nail, you need something to hang this picture on. But you don't really need to hang the picture, what you need is to see your family and to feel in loving connection with them and feel the joy that you feel when you see that picture on the wall. And so when you think, when you take those steps backwards, every product is a service. It's providing some utility, some service to your customer. So that's sort of one definition of service. The other definition of service is customer service, is how you show up and how you deliver it. And all of the things that go into creating that experience for your customer that ultimately, yes, with the word service, they're very, very close together, but two unique definitions and I think it's easy to get caught up in how do I create this offer, right? How do I create this service that has all these bonuses and all these things? then we forget about the other aspect of service, which is how am I serving my customer in a way that best suits their needs. So I really like service. I also like content. And I also like fulfillment. Those are the three that I've come up with. So content is things that you create. Right? We've been talking about a lot of content, but it's also content. You know, are you content with the systems and processes in the way that you're creating content? Are you content with the pitches that you're making? Are you feeling icky about it? Or are you content, are you happy with fulfillment is close to service, right? It's how you fulfill your products and services, but it's also the fulfillment that you get from your creating another happy customer or the fulfillment that they get from overcoming and achieving their goals, and really solving their problems. So I like those little word things, I kind of have a running list in my mind. And so when I see those, I definitely take note of them, because I think it's not an accident that those words are so closely linked.
Marlana: So, if somebody gets nothing else out of this episode, what would you like them to take away with?
Andrew: You know, I think that the most important step to improving your content is going to be, be more consistent with it. There’re so many things that can derail you, weather it’s just life stuff comes up, weather it’s negative self-talk as you get halfway through your post and you don’t like what you’re doing, you start to convince yourself that you’re not any good at this, you know, your audience. It doesn’t matter because your audience isn’t gonna respond favourably anyway and nobody is listening to your content on social media. Whatever excuse, whatever, you know, that little voice that you have, that’s trying to get you to stop, to not put this thought out there, the best way to get around that is to just keep going and don’t give yourself the option, just publish as consistently as you can. It’s gonna help you create better ideas, it’s gonna improve your writing, it’s gonna improve your ability to get that feedback and iterate on the type of content that you’re creating. It’s gonna make everything else that you do better. So I’ll be looking for not just content creation, other ways you can be ruthlessly consistent, how can you do the same thing every single day and continue to get better and better returns from it overtime. It’s like compounding interest right? You invest your money in that. It’s a compound it continues to grow, grow and grow without seeing all those exponencial charge right? But where in your business, where in your life can you just invest and getting better and better.
Marlana: Love it. With that Andrew I just have four final questions for you. First one is, what’s the best piece of advice you were ever given?
Andrew: I think the best advice, you know, this is gonna go hand in hand with what we were talking about, (consistency). This isn’t and advice I was directly given, but it’s just a lesson that I saw my dad doing. I don’t know if it was consciously or subconsciously, I just wanted to be more like him. But he has always been the most consistent person that I’ve ever seen with everything that he does, with his workouts, and you know, with studying, learning, working, improving in his life. I always saw I guess, you know, how smart he is and dedicated he is, and I wanted to be more like that. And so that lesson of consistency was something that’s been instilled in me not through a direct sit down; hey this is the best advise I can give you, but just by watching him. Like we talked about, you know, he was leading by example, and I saw that demonstration over the years. And that has been the biggest lesson for me to be consistent in my own life as just watching him, you know, getting out there, get the workout in the rain and in the cold, in the sunshine it doesn’t matter. There’s no question about it, he’s gonna go get it done. So inspiration and motivation for me to be as consistent as him.
Marlana: That’s great. Show us one thing on your bucket list.
Andrew: I would really like to do one of those mediterranean cruises. You know, they take you around to all this different pots around the Mediterranean Sea and you get to see a whole bunch of cool history. I’ve never been to Europe personally, so I would really like to go and I think that would be a good first way, first exposure. You get exposure to a lot of different places, a lot of different things and you get some good weather, you get to hang around on the cruise shell. Yeah this has been on my bucket list for a very long time. I’m not sure how I feel about cruise sheep right now, but hopefully some day in the future there’ll be better opportunity to take that Mediterranean trip, just go explore. You know, I think it’s a place that will take a lifetime to fully explore. And I’d like to see some of those cool and interesting things they have to offer.
Marlana: As somebody that writes, it doesn’t surprise me that you wanna travel because there is such a close link to travel and being able to tell stories and write.
Andrew: Yeah, definitely, and you know, there is such rich history that you can draw on to just let your imagination go wild. But there’s also being exposed to new things and new ideas, really opens your mind and it changes your mind so that you are open to new experiences. That really helps your creativity and your story telling like you said. I never really thought about it, making that connection, but yeah, you’re definitely right.
Marlana: So, when the toys company finally gets around to making an action figure of you, what two accessories will it come ou with?
Andrew: I thought about this question, initially I didn’t have a good answer for you. The first thing that came to mind funny enough was a cell phone, because I just feel so like everyone is so connected to their phone. That's the number one accessory that we all use all the time right? So much that it's not even really an accessory anymore, It’s part of who we are. Maybe it's because I'm trying to saber that bodn a little bit, trying to put my phone in really, intentionally use my phone instead of my phone using me. But I think the better answer that I came to is going to be a lightsaber. I was a huge Star wars fan growing up and seen my childhood the episodes 1 2 and 3 came out and I was just so into Star wars and I remember unboxing the action figures. They had the little lightsaber accessories and, you know, we would play with all this Star wars LEGOs and we would build them together and use the out-of-the-box Legos but then we would have actually taken apart and build new things and we created our own worlds with all these different Star wars toys and things and that had a huge impact on my life. But I think it's also sort of symbolic. You know, the lightsabers is an interesting tool because it casts, it turns on, lights up the darkest and also you can base the cut through anything. And I see a lot of symbology in the work that I'm trying to do, in the work that I'm trying to help other people do with those two analogies right? So I want to help other people to find the words in the stories, in the messages to communicate their message, the value that they can provide to light up the darkness for their audience. Right? I wanna have that light that can illuminate the darkest, can illuminate the path forward for the people who follow me. But at the same time in order to do that, you need to be able to cut through the lies and you need to cut the misinformation and you need to cut through mental blocks we’ve created and all these obstacles that are in the way and there's not a better tool to do that than a lightsaber. So, I think it's the right tool for me and it's been the right tool for me forever since I was a kid.
Marlana: And the last one how do people find you?
Andrew: The best way to connect with me is through my website andrewbryder.com. As we mentioned, you know, I send a daily email newsletter and I just share lessons that I've learnt, stories that I find profound, ideas, tips and tricks to help people create better content, to be more authentic in that content and to make more sales while they're doing it.
Marlana: Love it! Thank you so much for that, and thanks for being here.
Andrew: Yeah, thanks for having me.
Transcribed by Vision In Word