How To Become Superbold
Fred Joyal
The Fred Joyal Company
Fred Joyal is an entrepreneur, speaker, business advisor, and #1 Amazon Bestselling author. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, in his 30 years as CEO, generated over $1 billion in revenue. Along with this achievement, he has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University. He has written two bestselling books for his industry, and also written and appeared in over 200 television and radio commercials.
Fred Joyal is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in standup and improv comedy, acted in bad movies and excellent TV commercials. His latest book, Superbold: from Under-confident to Charismatic in 90 days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. He is an avid cyclist, a below-average tennis player and an even worse golfer. He lives in Los Angeles.
www.marlanasemenza.com
Audio : Ariza Music Productions
Marlana
Fred Joyal is an author, speaker, entrepreneur, business advisor and co-founder one 800 dentist. He's previously written two books on marketing dabbled in some stand up and improv comedy acted in bed movies and excellent TV commercials once beat Sir Richard Branson and chess and was a question on Jeopardy. He's an avid cyclist, a below average tennis player and an even worse golfer. But today, despite all of that material, we are actually going to talk about the subject of his latest book, which is Super Bold, From Under Confident Charismatic in 90 Days. Welcome, Fred.
Fred
Thank you very much, Marlana. I'm very excited to be here and talk to your audience.
Marlana
So, tell us first, what exactly does super bold mean?
Fred
Super Bowl means that it's bold. And I always have to remind people it's bold, not super ball, it's not a book about football. And, but when you are super bold, you can bring your full confidence into action in every situation, especially when it really matters, when it's critical, when it's important, when it's pivotal in your life. And that takes building your boldness muscle that nobody's born with this, some people are bolder, a little bit by nature and a little bit by nurture, and most of us are confident in some situations and hesitant and shy in other situations very often when they're really important. So, the goal is to develop this ability to summon your boldness in every situation. And so, that's what I teach in the book because that's what I had to teach myself.
Marlana
So, let me ask you this for somebody who would not consider herself to be a bold person, is that something that all of us can learn? Because what if we feel we just don't have it in us?
Fred
Well, as long as you can speak or sign even, you have it in you, it is not a genetic thing to be shy or introverted. It is mostly some level of socialization and programming and imprinting from parents and things like that. And, of course, the majority of it is the stuff we tell ourselves that we are not worthy of and that we are not good at. And we have an enormous list of what we're not good at, I can't dance, I can't sing, I'm not good at math. I don't like public speaking. I can't sell all of these things. None of these things is anything but truths that we have made true by telling ourselves these things. And so, I started off as an incredibly shy person, I couldn't ask your girl on a date, I couldn't ask a girl to dance. And this is how old I am as people asked each other to dance. But , and even in work situations, I couldn't, somebody tried to give me a job as a salesman, I was working in their business, tried to give me a job in the sales department and said, here's a phone, here's a desk, start calling all these people and see if they want to do business with, I couldn't dial the phone one time. And so, I was like, back to the machine shop floor. That's where I ended up. And I'm really frustrated. Because I said, why are people like this? Why are bold people because I see them in action? I see them doing stuff. Why are they like this? Why doesn't rejection affect them? Why? Why are they not stopping themselves, I'm stopping myself everywhere? And so, I just started to emulate them, even though it was really
uncomfortable to do it. And what I did is I gradually built this positive feedback loop by being bold, acting confident when I wasn't, and not letting my fear stop me. And it just increased the number of situations that I was comfortable in. And it just got better and better and better and better. It took decades. And so, I decided how do I learn? How did I change myself? Because it didn't change my personality. It allowed me to bring my full self out in every situation where I wanted to. And so, I looked at how I did it and I brought it into a system and away that somebody can really compress the process and have the skill to apply it to get their bowl this muscle stronger and stronger and stronger for the rest of their life, I'm getting bolder all the time still. But when I start to hesitate, I know what to do, not to listen to the voice in my head. And I know how, step by step to instantly act. It's like a process of like, do this, this and this, and then just step up and speak up and act. So, it's anybody can learn it, you can learn.
Marlana
So, then, talk to us a little bit about what that process looks like.
Fred
So, what I've created in the book is a method called the PRIDE method. And it's an acronym, but I also like the word because I tell people, why wouldn't you want to live a life that you were proud of, instead of a life of regret, of missed opportunities and hesitation, and things gnawing at you because you wish you try them or said them. And this is the number one thing people say, on there, on their last days or on their deathbed. It's not the things they don't regret anything they did. They all always regret the things they didn't do, the things they didn't say, I didn't tell my wife, I loved her enough, I didn't heal my relationship with my sister, instead, let it just drift away for 20 years. Those are the things they regret I should have quit that job earlier, I should have, started that business, whatever, this is what they do. So, I want people to live a fulfilling satisfying life. That's what the book is about chase your dreams, as best you can with confidence and boldness. So, the pride method, there's a long intro to that, obviously. But the pride method is the acronym is preparation, relaxing, insight, dosage, and everyday action.
I'll break each one of them down is do the first step, preparation. We don't think we have to prepare for social situations, which is really bizarre. We don't, and so good. The beginning of my book, a good portion of the beginning of my book is social skills, communication skills, how to talk to somebody, how what things mistakes people make when they're meeting somebody or introducing themselves to somebody or presenting themselves doing all of those things that they feel are socially challenging because they're doing stuff wrong because nobody taught them. I mean, people aren't taught how to shake hands or make eye contact. Or ask open-ended questions and off and be interested in people. So that first step is, and I'll use an example of you, you want to talk to some a stranger. And this could be in the Starbucks line, because all you're trying to do is build your boldest muscle, right? So, you're going to do an exercise and you say, hi, I'm going to talk to this person in front of me in the line. So, what are your first thing you're going to do is prepare yourself, you're going to prepare what your gonna say. And the easiest thing is to say, a compliment. Very few people are offended by compliments. We all think we have to be so witty and clever and interesting. But we don't have to be any of those things. We just have to be nice and interested in people. So, you just say wow, that beard looks terrific on you or that suit looks great or that handbag just go so well with your whole outfit. You've prepared that and
just say it and then you the other preparation is to not have an outcome in mind. Not have some sort of agenda, some hidden agenda.
I want to tell you this story because it happened to me last week, as I was getting in my elevator, and there was a mom and her young daughter, she was maybe four and she had her bike and her helmet on, and our helmet had all this funny dinosaur design on it. And so, I said I really liked your helmet. She says, oh yes, it matches my bike. I said, do you want to push my floor? And because kids love to push the elevator buttons. So, she said yes. I said it's number four. And so, she says, Oh, you're only one floor away from us. We can come up and visit. And I thought when did that that was, so it was so sweet. And when did that change when did we stop being like that? But what was what worked for her? Why it was so appealing is there was no hidden agenda. There was no, if I was doing that with an attractive woman in the elevator and I said, hey, we're only one floor apart, I can come up and visit sometime. She would. Yeah, right, get me out of this elevator. So, because there would have been a perceived agenda to it. So, when you do this, the part of your preparation is just, it's I'm just going to be generous with the compliment. That's all. That's all I'm trying to do.
The next thing you're going to do the R in pride is relax, you're going to relax yourself. Now, nobody teaches you how to do that. Either. They say just relax, like and you say, if I could do that I would. Not to mention, now you're telling me I looked nervous, which makes me more nervous. I was already nervous. But now I know it shows. So, there are very simple things you can do to relax yourself. The first thing, check your physiology. Because we tense up, we slow we hold our breath sometimes even. And so, the idea is you are your arms crossed, what are you doing? Physically notice it, and release it, shake it off. And then breathe, just take two or three deep breaths, I'll do this, if I'm going on stage with a big audience, 1000 5000 people, I'm backstage and I want to bring full energy, no anxiety. So, I take three really deep breaths before I go on stage. And it relaxes you it works on your nervous system. And there's actually more techniques I teach in the book. But they work. And it's the same process of when somebody notices you're nervous, it makes you more nervous. When you start to relax yourself. You say to yourself, oh, I am I'm in control, I can actually it makes you more relaxed. You say like, I'm dialing it back and it's working. And then you that now it's energy to tap into. And so, you're relaxed.
Now the next insight is what bowled people, there's several insights that I talked about in the book, but they are social insights. This one is people are not thinking about you anywhere near as much as you think they are. They're thinking about themselves, they may, and the other thing is they are having a judgment about you just like you are having about them based on practically nothing. Right? They don't actually know you. So, they're judging you by your height, your weight, your hairstyle, you’re clothing. I have found I'm wrong about 90% of the time where I when I start like and so bold people don't worry about what other people think of them, they say this thing, which is really fascinating. These other people's opinion of me is none of my business, which is an amazing transition. In your mindset. There's a small group of people whose opinions really matter to them. And the rest of them they don't worry about it's what people tell me, oh, everybody's gonna laugh at me, really everybody, and them all and they know you. And that makes you, something that somebody who should feel insignificant or weird or humiliated. Who are these people? Why it's interesting.
Marlana
It's interesting. Let me just interject this because I heard once somebody say, if you have a problem with me, then call me if you don't have my number, then you don't know me well enough to have a problem. And it's that kind of a thing. Because, like you said, you so many people that we worry about, why are we worrying?
Fred
And that's what I mean. It's a real insight, like an epiphany, like, what, why am I is and so you ask yourself, when like, it's that very specific line, they're all gonna laugh at you. Ask yourself, could that possibly be true? They're going to be 10 reactions to you most likely, or if there's 100 People could be 100 reactions. When I'm on stage. There's going to be people who think I'm brilliant is going to people think I'm funny. People who think I have valuable insights. People who think I've heard all this before, and people think I'm an idiot. So, I don't worry about the people who think I'm an idiot. I can't get everybody. Just like a standup comic. He's not going to make everybody laugh. She's not going to have the whole audience with her. She's, she's aiming for the majority, and is not worried about and it's not even more if a joke doesn't work. She doesn't have to kill herself. She just goes to the next joke. It's a very powerful thing. It's like I don't have to own the joke. I don't have to own what happens, what I did. And I like to get this across to us that being embarrassed is a choice. First of all, dying of embarrassment is not a reality, is not a medical reality. So, it's, it's an interpretation of the events and deciding how to feel about something. And as a woman, you'll appreciate this story, because a friend of mine is a terrific speaker.
She was on stage, big audience. And she breaks her heel. Now, yes, that's horrifying to do, which he's got another 90 minutes to do. And of all the women in the audience are like this, oh, my God, I pray that would never happen to me, I because they've all broken heel somewhere, somehow. So instead of running off the stage, or just panicking, or whatever, she's she looks down, kicks her shoes off and says, I guess I gotta start spending more than 30 bucks on shoes. That, first of all the audience, because they were so nervous for now, they burst out laughing. And she owns them at that point, because she's just, she's rolled with it. She's decided not to interpret it as bad. She decided to make it fun.
Marlana
So, in a situation like that, let me ask you is, is it beneficial for our psyche? To get people to laugh with us? Then add us?
Fred
There's nothing wrong with having people laugh at you. Because in a way, if you're trying to make them laugh, and they're laughing at you, it's just funny. There's nothing wrong with being laughed at, if there's a cruelty to it. I mean, I think the lowest life form in the world is a bully. Yeah, and, and all of bullying comes from gross inadequacy. And so, that's another insight you can have too, as a young person, as if we're teaching a young person about bullies, I'd say, why he does that, because he feels so insignificant, that he's got to make you less than him. And so, feel sorry for him. By the way, and here's how you punch it back in the notes. There's a little sidebar on self-defense. But that's somebody is somebody being cruel, I get no tolerance for cruelty. And people are, online, they really enjoy being cruel and stuff like that. And its low life behavior, and you're gonna learn to regret it. And that's what I
actually tell people, also younger people are that one of the things you're gonna regret most in life is the times you were cruel. And so be careful.
Marlana
Any quick tips for when we are online, let's say because it's very easy for people to sit on the other side of a screen anonymously and spout out all the things that we would be insecure about? Is there a way to flip the script in our minds so we can continue to be bold and still put ourselves out there? Or is that just kind of all part of this?
Fred
Step one is don't engage because one, you're not going to convince them to think differently, ignorant people like being ignorant, right? there's a comfort to it, because they don't have to let any new information and they like to, the reason they have to hold their position so strongly is they're so insecure about it. It's why, I won't get it, I won't go in that direction. I was gonna go in the whole direction of religion, which is a giant sidebar. But all you can do is do like this woman, did they say something really mean or sarcastic? Or,
insulting? You just, I just put like, a Laugh Emoji up. Like, yeah, that's funny. That's funny that you would think I don't, I'm not gonna say that. It's amazing that you think that it's or I'm fascinated that that's how you process information, or whatever, I'm just gonna laugh. Yeah. And I will not engage because that's what they're hoping for. And, and when you rise above that, it's the, when you take the high road and say, Yeah, I'll let other people call you an idiot, which is what some people will do. They'll just get right on and say, buddy, you're so off. And I pity you because this is how you need to express yourself; And so, I think the real trick online is to not engage, let other people speak up for you. But don't give them the satisfaction that you even read it. If it's really bad, just leave it there. Just let them embarrass themselves. Yeah.
Marlana
Okay, continue on.
Fred
I'm sorry, I didn't know, I think it's really important to understand because so much of it goes on. If you have any influence in the world out there, if you have, if you are moving up in the world, in terms of your reputation and recognition, it's coming at you. So, you, you have to find a way one to not take it on and just feel bad for the person that that's how they need to that cowardly way that they need to express themselves. There's no reason to say anything. And there are times when some people will write something directly to me. The other really important thing is, don't answer that day. Do not answer immediately put a gap in between put time and space between your reaction so that you can, because the question is, what do you want the outcome to be by your, by your response? It's very seldom what it would be by your reaction. Very true, yeah, the wisdom in life is to put that pause in between stimulus and response between reaction and response. it is where all your growth can occur, where communication can actually happen. I do that with emails where people really like to frustrate me, and I say, Yeah, what that email, the My response is not going out. And the next day, I have a measured response, calculated for what I want the outcome to be. So that there's that too. So, the insights and these are all insights in terms of how to communicate effectively. But the other insight that is important
is what bold people know is that 99% of the time, nothing bad happens, unless you decide to label it that way, like breaking your heel. One of the exercises I have in my book, is when you see a sign that says on a door that says employees only go in because nothing bad will happen. It's an exercise to teach yourself because as you reach for the door, and you go, oh my gosh! It says employees only I can't go in there. You actually kept that's unlocked, you can go in, it's just a sign to keep you out. On the other side, there's nobody that's gonna stop you most of the time. They're not even gonna say anything. They may say something, they may say, hello, they may say, can I help you or they may actually say this is for employees only. So, what you're teaching yourself that it's not a big deal, and that you and you had all of this fear about opening a door and walking through it, as if somebody was going to beat you to death on the other side. And so, these exercises in my book are a lot about just realizing that we are telling ourselves all of these stories that bold people don't, they may hear them in their head, they just don't listen. They say I'm going in; I'm trying it I’m; I am stepping up. And just as a side note, when that that is really essential on your pathway to boldness, is when you try and don't succeed, it's almost as satisfying as trying and succeeding. Because you don't have to beat yourself up about not trying. If you want to say I really want to meet that person that that guy looks really interesting or really successful, or really famous, or whatever it is, and you decide you want to meet them, but you say, oh, well, he doesn't really want to talk to me. I'm insignificant. he's busy, he's got a girlfriend, he's got a fiancé, whatever, whatever. You start telling yourself all that stuff and you don't do anything. Instead of walking over and say hi, I'm Marlana, I'd really like to meet you. And he could turn out to be totally rude or insignificant to meet, or he could be really friendly. It doesn't matter. Because if for whatever reason he, had you had two or three sentences back and forth and then he turned away and started talking to other people. At least you tried. And you said I stepped up and I feel pretty good about myself for doing it. Because you don't feel good about yourself when you don't because you guaranteed failure. The only failure is not to not step up because you learn something by walking over you said, Ma’am, what I came off as really nervous.
I didn't want to come off that way anymore. So, I'm gonna have to do this more. And I just and I forgot to ask him a really open-ended question. I came up and said, how you doing? Like, which is hello? Right? It is not a really a question. All right. So, and that's part of preparation, too is knowing how to add, ask open ended questions. So, there's, it's insights like that. And then dosage is the D in pride. Very important as you are building your boldness is to control the intensity of the experience, you're moving into your discomfort zone. So, you don't want to overdose that experience. You don't want to make it so intense that you have to retreat back into your shell. You don't say I'm gonna, I want to meet people. So, I'm gonna go to a party where I don't know anybody. And I'm gonna make sure I meet at least 20 people. It's not gonna happen. If you're not good at that I can do that. I couldn't do that. I could go to a party and meet no one all night. Nobody I can. I'm the one standing around looking at the bookcase and the CD collection and everything like that. That used to be me until somebody approached me. Now I'm meeting people, introducing people to other people, doing drive by compliments doing all of that stuff. And asking questions. They don't then why do people learn nothing about me, except that I'm really curious about who they are. And it's really powerful. But I didn't start that way. I didn't do that to myself. I and exercises in the book are actually designed in the same principles as learning to do improv comedy, is you start at a very basic level, non-verbally, just smile at people. And then gradually work your way up and you're aiming for failure. It's an exercise just like you're doing pushups or sit ups to failure you're doing it to you can't do any more. So, these exercises
are like, I'm going to smile at some everybody till somebody doesn't smile back. And then not take it on. I don't think about here what you're saying yourself. Oh, I must look funny. Or, I'm not worthy of meeting them. Well, my smile isn't didn't make them happy. This could have been the worst day of their life. You get you get a flip it around and say, why would I worry about that? them not smiling when nine people just smiled at me, which was made way more than they be? Then your thought would smile at you. But either way, you don't have to take it on. Because you don't know why. You don't have to tell yourself you're unworthy. If you can deprogram that sentence, that voice in your head that says you are not worthy. That alone will transform your life. Because why you want why? Why do you decide whether you're unworthy? Let somebody else tell you you're unworthy? And then doubt the veracity of that? Yeah. So, it's control. So, what you're just like exercise, you're trying to build your bowl this muscle. So, you do it gradually to tolerance, whatever you want to call it. And then learning from it, say what happened? What could I have said something a little differently? I've done it a couple of times where I, I got really successful in the first part of the conversation, and I was so happy about how well it went that I've walked away. And I should have said, hey, we should, let's meet together, I'd love to talk about, your new business sometime, or I think we could both learn from each other, let's grab dinner or something like that. And I was I was so successful that I didn't want to blow it. And so, I dove off early. And then I got to reflect and said, why don't jump off? Because I was a little anxious. I was like, oh, it's going well. I don't want to blow it. in it. And eventually you get better and better and better. But you don't pursue an outcome at the start. Because people sense that they sense desperation and neediness. they you're not leading with you're giving hand you're reaching out with you're getting hand, right? And that turns people off completely. Right. And we all have that. We can sense that in seconds.
Marlana
And it seems like that either way, whatever the outcome is, you've still learned something because if it goes really well then, you've learned okay, I didn't die from this and, I'm learning how to do this. And if it doesn't go well then, you're you can take that as a learning experience. Okay, well, what can I have done differently? So, how to approach it the next time?
Fred
Yeah, and that's what in the exercises I have I have you do in the book, and there's five levels of them. After every day of exercises, you're going to journal and you're going to say, what happened? What did I do? What could I have done better? What? What did I learn from it? How will I approach differently? Just to mine that because if you don't do that, you think, oh, well, I'm going to remember, you're gonna have to remember a lot of that stuff until you take the extra step and say, okay, what really happened? What did I say? What was going on? Oh, yeah, what I could have said, because you always could have come up with something maybe a little better. And now in your head, you say, we go I, there was a moment when she said this. And all I had to do was ask her about that. And she would have told me a whole story, that would have been so interesting, and would have been so personal and for her to reveal, and I just, I didn't open the door. And on reflection, you say it was she was right there to just open it. And I didn't ask. So, you learn from it, and you will get better. But there's a positive feedback loop that goes on as you do this. Because this is why bold people are bold is because they're being rewarded for it all the time. And all the people are hesitant or not being rewarded for it that they're living in the psychological blockage that they've created for themselves. And, both people get nervous, anxious, but they don't stop. I've been on stage where like, I'll get off the stage and my armpits are
soaked, because it's like, I'm a little bit nervous. But mostly, I'm energized, but my body still is going to have an autonomic reaction to risk. Which is which goes to the lizard brain, the lizard brain perceives psychological danger and physical danger the same way. I think we need to sweat, I think we need to hold our memory down. I think we don't need our cognitive skills. We're busy trying to protect ourselves, I'm going to slow our breathing down deprive us of oxygen, increase our blood pressure, we're going to do all these things. That would work if we were on the African plane, and the saber-toothed Tiger was stalking us. But not when you're at a party.
Marlana
I don't know I'm sure I saw her sitting in the corner. That saber toothed Tiger,
Fred
we rock Valley, they are the imaginary saber-toothed tigers are all in our head yakking away. And so, so there's dosage, controlling the dosage of it and building your bowl this muscle by venturing into your discomfort zone. Then finally, it's everyday action. And two things happen when you do stuff. And this is a life skill. This doesn't just apply to boldness. What you do every day, tells your brain this is who you are, this is what we're gonna do. If you exercise on the weekends, your brain knows you're a weekend warrior. If you try to move every day and exert yourself and get your heart rate up every day, your brain says I'm a person who exercises if you run every other day, your brain says Wow, I'm going to run and then in between, I'm going to I'm going to do yoga and stretching. I am a physical person I am I and the brain says the brain will resist it. Is there any of us who enjoys the first five minutes of a work? The brain is going What are we doing? Why don't we sit down what there's not there's no need, there's no danger? Why are we running? So, and the trick is to start. And so, when you set your goal is I'm going to do a boldness exercise every day. You don't have to decide whether you're going to do it or not. You decide if which one you're going to do. And then you do it early to the maybe you'll do you'll have a success. And you'll say I'm going to do three or four that was kind of fun. And eventually it becomes your default mode. Because your brain says I'm just I'm just somebody who walks up and talks to people. I'm just somebody who try stuff when somebody says what do you think you, I say yes. You want to do this? Yeah, I don't know how to do it. But yeah, want to dance. I don't know how to dance. But yeah, I'll get on the dance floor with you. I'm gonna see how it goes. Want to sing backup for me to karaoke? Yeah, I've got a terrible voice but, I'm sure. So just the other thing about everyday action is it aggregates however little you do every day aggregates with anything if you were writing a book and you wrote one sentence a day, you would have something in a year whereas if you only wrote when you felt like it or exercised when you felt like it, you would do it like two times here. So, when you when you do that, suddenly, as time goes by, you've got something, and that's satisfying. So, I just wanted to make sure those two things were there.
Marlana
Yeah, that's important. So, do you think that confidence and boldness are synonymous? Or do you think they are coworkers?
Fred
Confidence is how you feel about yourself. Boldness is your confidence in action. Boldness is doing stuff, stepping up speaking up trying stuff, taking risks, taking chances, saying yes. when somebody
said to me, if you had one thing to tell somebody about, who was who was 17, or 18, or whatever, and you want to do in part, compress all of this book into one sentence, I would say, Yeah, step up. And don't worry about what happens. And, because what if you, if you're worried about what happens, you're going to stop yourself, if you step up and say, whatever happens, that's what's gonna, I'm gonna, I'm gonna roll with it. And it becomes very powerful. The other thing that I say is, just like you’re that worthiness, it's a worthiness message, but just say, I belong wherever I am, because that's how bold people behave. But I've been in rooms where everybody wakes makes way more money than me way more successful or even way more famous or where I'm not famous, but I mean, just several levels. And I'm in the room, and I say, I belong here, because I'm a human being just like them. And I am not own worthy of speaking to them. And it's just because you can make that true for yourself just as easily. And because of it, most of the time, something interesting will happen, usually something really good. And you don't know what that thing is going to be bold people also know to just trust the journey. I'm going out there and interesting things are going to come my way. And I won't know where they come from. But I'm busy saying yes.
Marlana
Love all of that. And with that, Fred, I just have four final questions for you. First one is what is the best piece of advice you're ever given?
Fred
Quit your job. Because I was not a good employee. And I didn't, I had authority issues. And I wasn't passionate about what I was doing. And it forced me to find a way to survive on my own as a writer, and then as an entrepreneur.
Marlana
All right, share with us one thing on your bucket list.
Fred
I really want to go to Antarctica. But I have heard that Drake Passage is one of the worst boat rides that you will ever go through. And I get seasick on regular boats. But I really, really, it's the only continent I haven't been to. And I really want to get there. And actually, ideally scuba dive there. But that takes even more preparation. And you can only go for about 10 minutes because you'll die.
Marlana
Okay then. Okay, when the toy companies finally get around to making an action figure of you, what two accessories will it come with?
Fred
Has to be a jetpack, because I'm cool. Doesn't want to fly around. And it's got a telescopic vision, like an eagle so that they can I can zoom.
Marlana
Nice. And last thing, how do people find you? How do people get the book?
Fred
Book is available on Amazon. It's in hardcover. It's in audible, and it's me reading it, and it is in Kindle as well, of course. So, there's digital versions and hardcover versions. My website Fred joyal.com is where you can download the first chapter if you want. I obviously do keynotes as well. If you want me speaking to your team, and I do executive coaching, I coach a handful of CEOs, helping them to be bolder, and also passing on my 30 years of experience running one 800 Dentists where I made many, many, many mistakes. My motto is you can hit different potholes than I did or not hit them at the same speed I did. And so, also just as a side note, if you listen to the book or read it on Kindle, you can download the exercises from my website so that you have the physical version of them because you're going to want a printed version of the exercises. So, I want them to be available to you. And there's a couple of me do videos of me doing boldness lectures as well on the website.
Marlana
Love it. Thank you so much, and thanks for being here.
Fred
My pleasure, Marlana.
Transcribed by Vision In Word