When Women Rock : Building a Rock ‘n’ Roll Brand

My name is Sierra Levesque and my business is under my name (Sierra Levesque Music).

Sierra Levesque is a 17-year-old Rock artist from Pembroke, Ontario, Canada and her goal is to help lead the NEW GENERATION of Rock 'N Roll. Sierra is a singer/songwriter, and she also plays guitar, piano, bass, and drums. Sierra has been described as a combination of Ann and Nancy Wilson, with the powerful voice of Ann and the skilled, catchy guitar playing of Nancy.

Sierra has already gained notoriety from large media outlets, as well as from some powerful figures in the Rock music industry including Nancy Wilson (Heart), Ron 'Bumblefoot' Thal (Sons Of Apollo, Asia, ex Guns 'N Roses), DJ Ashba (SIXX A.M, ex Guns 'N Roses), Desmond Child (Songwriter for Bon Jovi, Joan Jett, KISS), and Mark Slaughter (Slaughter) to name a few.

She hopes to use her original music to provide a voice for those who feel like outsiders, and to re-light the flame of Rock 'N Roll in society today.

Social media accounts: https://linktr.ee/sierralevesquemusic

Website:

www.sierralevesquemusic.com

www.marlanasemenza.com

Audio : Ariza Music Productions

Transcription : Vision In Word

Marlana:

Sierra Levesque is a 17-year-old rock artist from Pembroke, Ontario, Canada. And her goal is to help lead the new generation of rock and roll. Sierra is a singer, songwriter who also plays guitar, piano, bass, and drums. Sierra has already gained notoriety from large media outlets, as well as some powerful figures in the rock music industry. She hopes to use her original music to provide a voice for those who feel like outsiders and to relight the flame of rock and roll in society today. Welcome, Sierra.

Sierra:

Thank you very much for having me!

Marlana:

So, we met the beginning of May and I have to say, when you first meet you, you are very easy to fall in love with because you are very, very talented, but you are also just a genuinely nice person, which goes a long way.

Sierra:

Thank you.

Marlana:

Here's the thing, you could be talented, and you can be a nice person, but those things don't always get you far. So, what are you doing to really grow your brand and your reputation?

Sierra:

Well, I would say the first thing is anytime I perform or anywhere that I go, I always try and thank the establishment and speak to the owners as well. That really helps because some people, you know, just perform in a place and then might leave after something like that. But I always make a point to go up to the owner after whoever booked me and say, thank you and tell them that if they'd ever like to have me back again, I'd love to. So, stuff like that is just creating the connection. And also, just establishing that. I appreciate it. And also, just the fact that when I do schedule my performances, I really emphasize how excited I am and how I would love to perform. It's more of an exciting thing rather than just a business transaction. I kind of make sure that I convey that I'm excited.

Marlana:

Nice! I know that you also have quite the social media following. How does that play into things and how did you grow that?

Sierra:

Well, about a few years ago before COVID happened, my social media was quite limited. I rarely post and a lot of the time I just posted selfies. I didn't post too much to do with music, but then once COVID happened and we were all stuck inside, especially here in Canada, the restrictions were quite tight. I, and my parents, then I thought of a way that I could keep busy. And that was to do some online posts and online virtual performances. So, what I did was in 2020 starting right at the beginning every Sunday night, I would go live on Facebook and Instagram, and I would perform for about an hour, about eight to 10 songs. And each week I would ask people for requests, and it would be a combination of covers and original songs. So that in itself helped gain a following, especially from local people who had seen me perform places out but didn't quite know I had social media.

I also made sure that I got the name Sierra Levesque music on every platform, cuz I hadn't really been using that before. My funny story, my original Instagram name that I had until COVID almost was Sierra Ate Cupcake. So, the decision to change, that was probably a smart one because that's really helped me to keep the brand across all social media platforms the same. And I also built my own website during COVID. I didn't have one before COVID, so I spent a lot of time building that and connecting it to all the platforms. So, I would say it was really a combination of posting a lot doing the virtual concerts and also just telling people anywhere I went hi, I just have an Instagram. Now I have Facebook. Now I have YouTube. Please follow me. So, that really helped.

Marlana:

Did you know what you were doing with social media originally or was it kind of feeling your way?

Sierra:

Well, at first it was really feeling my way because I hadn't had too much experience. Like I said, I was used to posting selfies, not too many things to do with music, but then I was fortunate to take a Berkeley College of Music online course. So, these were 12-week courses. I did a few, but the first one I did was rock history. So that didn't gimme too much insight into social media. But then after that I moved into the music business path. And during those courses I did online music business, online music marketing, and then a new one of music marketing called Modern Music Marketing, Building Your Online Digital Brand. So that was really something that helped there were lessons throughout the 12 weeks that were solely about Instagram or solely about YouTube and a lot of the stuff that I learned there, I've taken with me into my everyday use of it,

Marlana:

And I think that's a really important thing because I know with most artists, no matter what it, whether you're in music or photography or whatever, a lot of us think that, oh, we're just going to do what we do. And we don't really take into account the business aspect of things. And it's really important to know the business aspect of things.

Sierra:

Yes.

Marlana:

And I know you do a lot of your own booking and things like that. So, how has that helped you?

Sierra:

Well, in my music marketing classes and music business classes, we had to put together final projects where we would make up a fictional or non-fictional artist and we had to plan a tour for them. So, it had too also be not too fake. It had to be actually places where we could tour ourselves. So, my tour that I made up was places all around where I live here in Ontario and it wasn't as much the places, but the emphasis on how to approach them, what to do in order to make a good relationship with venues and how to promote yourself to possible venues who are looking for music. So that in the music business part really helped me with, having something good that I can send out to multiple places if I wanna perform. Because like I said before, COVID, if I were to try and book myself in certain places, I most likely wouldn't have got in. Cause I didn't have a social media presence. No one really knew what I was doing. They would just have to be at another performance to see it. But now I just go ahead, and I send my link to my Instagram and website to them. They can look at all my videos, so my past performances and stuff like that. And they can really get a feel of who I am so that they trust it. I'll be good if I perform in their

Marlana:

And just to reemphasize you're 17 and you've got all this down.

Sierra:

Thank you! I've been working for a long time. I started really pursuing music for real at age seven. So, it's been about 10 years now of kind of hustling throughout my local community first and now I'm really starting to build my branches out further, but yeah, it's been a long process of work, learning, a lot of taking advice and learning from people. It's been really useful over the past 10 years to really just learn all that I can.

Marlana:

Do you just take every opportunity, or do you go out and create your own opportunities or is it kind of a little bit of both?

Sierra:

I would say both because a lot of the time I'll still get approached by people for opportunities. So usually, 95% of the time I'll take it because it's a new place I could perform in new people, new audience, anything like that. I'll say, yep! I'd love to do it! But also, if there's a place where I specifically would like to perform or I think it would help me, that's when I try and create the opportunity for myself and market myself. So yeah, kind of a mixture of both. I would say the opportunities that people offer to me are more in where I live kind of around the area since they already know me. But since people in other places don't know me yet, that's when I usually have to try and create the opportunities for myself.

Marlana:

Any place that is your dream to perform?

Sierra:

Well, my dream to perform one day is in England, actually at Wembley stadium. So ,right now, I'm a little bit far away from that, but hopefully one day I'll be able to create that opportunity for myself somehow. So yes, that's like the big, big goal. But in general, I really am just looking forward to hopefully performing a little bit more throughout the U.S. I did that a little bit in Los Angeles, had a few things there and kind of going to a few major cities and trying to set things up in those places are my next goal.

Marlana:

Nice! And you alluded to Los Angeles because we met at first ever women's only rock and roll fantasy camp. What would you like to see happen to the rock industry for women?

Sierra:

Well, I would say I would like to see it be equal because right now there are a lot less women rockers that I've seen and that inspire people than men in certain situations, I'm inspired equally by certain women rockers, certain men, rockers, everything like that. So, I'd definitely like to see a lot more women rockers. That's the main thing. I mean, there are definitely a lot of opportunities for women, especially now I find with this new rock camp, there's a lot of foundations like the She Rocks Foundation that really help women. And so, I would say if those things keep going and just putting an emphasis on letting girls rock, that would be awesome.

Marlana:

Who's been an influence on you?

Sierra:

Well, the main female influences have been Anne and Nancy Wilson from heart. And then I also really like Taylor Musson from the pretty reckless, I really like their music. Also, just the guitar playing of certain people like Lea Ford. I love her guitar playing. I actually have right behind me or this one, you can't see it, but this is a leader Ford guitar there that I really love. She's been an influence as well as Lizzy Hale. She's been a really big influence on all female guitars. So, stuff like that. I mean, they're the main ones. There's a lot of variety in who I've been inspired by, but those are the main people I would say, Nancy are the top and there's a lot more below them too.

Marlana:

And I know that you play multiple instruments. Is guitar you're thing of choice?

Sierra:

I would say yes, if I can't sing and if I can't write songs, I'd probably go to the guitar second after that. And then after that it would be kind of piano's a little bit less to transport. So, guitar's a little bit easier to just take on your back and go to places. So that's why I think.

Marlana:

Yeah. So how are you bringing a new voice to rock and roll?

Sierra:

Well, I think that my music is definitely different than what has been created before, because I grew up listening to a lot of different people, a lot of different sounds and stuff like that. So, when you listen to the original music that I play at a live show, you may notice that some songs are quite heavy. I have a few songs called New Generation, Get Off My Stage. They're quite heavy and kind of in your face, rock and roll, but then I'll switch gears very quickly to other ones that are quite soft and almost have cues of the other genres in them. I have one called Left, Looking Gray. That's just on acoustic. And that one's very nice, calm, quiet as well as a few others that are just kind of acoustic, but still have that rock and roll feeling to them. All my lyrics really have specific messages.

So usually, I don't decide to make a song. Okay, I'm gonna make this sound like rock and roll. I just do it based on kind of the lyrics in the feel of it. But it all ends up in some way, still sounding a little bit more on the rock alternative side, which is cool. But people have definitely mentioned me before that, you know, they were expecting my music to all sound like one certain sound, you know, they wanted to hear my sound, but really what I say is, you know what my sound is, the fact that I have a variety of sounds, it's kind of like that. So yeah, one day when I start releasing my music, which I hope will be soon later this year, I'm hoping to release my first single. Think people will see a glimpse into the harder side of the stuff that I do. But then as time goes on, I'll kind of he broaden, broadening out my horizons to a few other different hues <laugh>,

Marlana:

I I've talked to people in the past and they say, when you write, it usually comes from a place of experience or things like that. And not to harp on this, but you're 17. So, where do you pull your experience from to be able to write?

Sierra:

Well, a lot of the theme in some of the songs I've written has been experience from feeling a little bit like an outsider, because where I live, especially a lot of the people like country music and stuff like that. So, rock music is definitely not the main thing where I live, which has been a struggle at some points. So, when I go to school and stuff like that, and I'm wearing my rock t-shirts people don't know the bands who are on them. I've had people come up to me where I've been wearing an Abba shirt and they say, who is ABBA? And it's just like, oh goodness! ,so certain times I feel a little bit like an outsider in school or just anywhere around where I live. So, a lot of my songs, like one that I have called Worlds In My Head, it's about wanting to escape to the worlds that are in my mind because I feel like an outsider.

So, I would say my experience of feeling like that has really helped me in my songwriting and also my experience of wanting to help lead the new generation of rock and roll has helped with specifically my song, (New Generation,) it's talking about kind of rock history. I mentioned 1985 at Wembley referring to live aid, stuff like that. So, I would say a mixture of what I've learned about rock music from my courses, as well as personal experience that I've had of feeling a little bit different than other people has been the main things that have helped me so far,

Marlana:

Are you primarily a solo act or do you ever collaborate with others?

Sierra:

Well, primarily I would say solo just due to the fact that, like I said, where I live there aren't too many musicians. There's definitely a good pool of them who are very talented, but there's not too many. So, I have had quite a few shows now where I'll be with a band, a backing band. I've had a few shows where I play all my own music and I've had musicians join me to play that. So there has been many times where I've been accompanied by people, but usually if I go anywhere, I'll just bring myself in my guitar. So that's the main thing right now, but hopefully one day the goal is that it'll still be like that where I'm the singer, songwriter, guitarist, but I'd love to have a group of musicians behind me to help me along on bigger stages for sure.

Marlana:

I watched you on stage and you almost become a different person, this fearless little kind of a thing that you are. And I was just wondering, do you ever get nervous?

Sierra:

Well, it actually depends sometimes on stage and when I'm just performing songs and I know quite well, I won't get as nervous when I'm performing beside Nancy Wilson. I was a little bit nervous inside ,I look back at the video of that and I say, oh my goodness! I really held it together. But really on the inside I was. I was telling myself if I mess up right now, I'm gonna feel so I just kept going. I actually did quite well. So, I was proud of that, but that was a time where I was nervous. So, if I'm performing in front of someone or in front of new people, even who I haven't seen before or who I look up to that's when I'm most nervous, but I also do sing the Anthem for hockey teams and football teams here where I live. And some of the attendance for that has been up to 24,000. So, for those ones, when you're just singing the Canadian Anthem and you have about one minute to prove yourself, sometimes that's when I do get nervous as well. So, I would say mostly for the anthems, the big games, and also just in front of people who I look up to, or even in front of new crowds, sometimes I do get a little bit more nervous.

Marlana:

So, do you do anything to either talk yourself out of the nerves or at least get all the butterflies to fly in formation or any of those kinds of things?

Sierra:

Usually when I'm preparing for a show, I just practice over and over and over. So instead of just kind of doing it a few times and saying, okay, I feel good about it. If there's anything I feel unsure about, I kind of go back and do it until I say, well, I think that's the best I can do for now. And then once I get out there, or once in my back to perform the nurse are there, but as soon as the performance starts, they always seem to go away right away. And it actually helps me. I find when I'm nervous or stressed about something is when I thrive for some reason. So, I think that's how it works for a few musicians, for sure. But usually, I don't do anything specific to calm in the moment. Kind of when I pick up a guitar, when I open my mouth to start singing, they magically help me to be better. ,so, yeah,

Marlana:

What's been the best experience you've had so far?

Sierra:

Well, I would say that the women's rock camp in Los Angeles was the best experience I've had so far. Not only because I got to meet so many amazing people, the campers, the counselors and the headliners, but also because I was given the opportunity to perform in new places for new people. And just to learn a lot from a lot of people who have been doing this for such a long time. So, it was probably the first experience I've ever had like that. And maybe one of the best in my life. I'm not sure, but for sure the best so far of just being able to be amongst women who all like rock music, no more country. I felt like I fit in a lot and it just really helped me to see that, you know what, there are a community of people who I can go to and who I can learn from anytime,

Marlana:

And it's interesting that you say that because that's what struck me as I was photographing. That was the story to me. How all of you came from all over the place and formed this community within yourselves, where you were all cheering for one another, encouraging one another, and creating together. And it was such a powerful thing to see. And I'm sure for you a powerful thing to be a part of.

Sierra:

Yes, it was very exciting. I enjoyed it cuz I enjoyed the fact that people knew the songs I was playing as well, because usually when I pick up my guitar and play hard song here or Gogo’s people know it, but you know, it's not their thing. So usually, they don't care too much about it. But like I said, everyone there that week was for heart there, for the Gogo’s there for Melissa Etheridge there for orientee. So, know what it was really feeling like, Hey, finally, I fit in <laugh>

Marlana:

What was your best moment on stage there?

Sierra:

I really liked the whiskey ego go performance. That one was like me, I think my top highlight of the week, even though I enjoyed everything else, I enjoyed the opportunity to perform with Nancy, Melissa, everything like that. The whiskey was kind of like, you know what, even though maybe I might be back here one day with my own music, I'm just gonna perform here. Like I'm never gonna form here again and I'm gonna leave it all there. And I try my best. So, watching the video after it definitely went better than I expected it to go. I was feeling a bit nervous. Just you never know. There was only a few days to rehearse with the band, so everything can sometimes be a little bit unsure, but it actually ended up going great. And the crowd liked it too. So, I enjoyed that. That was probably my highlight.

Marlana:

Do you approach things in that way where you look at it where I may never be back here, so I'm going to leave it all on the stage?

Sierra:

Yes, definitely for big things like that. Usually if I'm going to a new place or something like that, I always try and leave it all on the stage just to give people that impression. And just in case I don't get the opportunity to go there again. Usually I try and do that, but it's also mostly to leave an impression because a lot of the places that I've performed at many times, sometimes I go there for the 20th time perform this song. And sometimes it's just feeling like, oh gosh! I'll be back here in two months. I'm gonna do good today. I know that, but you know what, I'm gonna be back here. So, it's not like I'm ever lazy or anything like that. But I find that when it's somewhere that I go, oh my goodness! I'm performing here.

This is it! That's kind of how I go towards stuff like that. Bigger ones, for sure. Even singing the Anthem when it's a big game. Sometimes I think, well, all these people may be seeing me for the first time and possibly for the last. So, I wanna leave the best impression that I can.

Marlana:

Do you hope to see yourself in five years?

Sierra:

In five years? I hope to see myself, hopefully at Berkeley College Of Music in Boston. That's my goal right now. Next year I graduate from high school. So, I'm hoping you'll apply to Berkeley for a music business degree, hopefully either minoring or in songwriting, or I may take a whole separate degree after that for songwriting. It depends on how it goes. So right now, the short-term goal is to hopefully go to Berkeley for a music business program. And the reason why I chose that one is because you can get very good internships for that. You can go, Berkeley is a really, really good internship program at all different places throughout the U.S. You can go to Los Angeles and work at Adobe theater, just many different places, record labels agent companies, law firms, really anywhere. And that is really my goal to attend one of those, even though it doesn't have to do with playing. I think that if I have the experience of making those connections in the industry that can help lead to something in my own playing. So yes, music business program at Berkeley is where I hope to see myself.

Marlana:

Let's just say an amazing opportunity opened up for you. And it had nothing to do with being on stage. Would you go in that direction or for you ultimately it is the performance aspect of things.

Sierra:

Well, I think that if an opportunity opened up, like I said, with the music business, I'm really trying to broaden everything. So, you know what, maybe one day there'll be an opportunity for me to be an entertainment lawyer that does interest me. So, if that opportunity came up and I said, you know what, I'm gonna be an entertainment lawyer. I feel like I would go that way. Even though it doesn't have much to do with actual performing, I would do that. And I would try my best to keep performing alive in my life. I mean, I don't think I'll ever stop performing, even if my profession ends up being something else in the music business, but either way I know that whatever I do, no matter if it's on stage, backstage, on the side of the stage, behind the singer, on the guitar, working in the music business side in a record label or a law firm, anything like that, I know that what I wanna do will be somewhere in the music business, just not a hundred percent sure of what yet.

Marlana:

So, what do you do to continue to learn and to grow?

Sierra:

Well, I do take quite a lot of lessons. I have piano lessons that I take every week and I'm also learning classical piano. So, on top of just writing my own songs on the piano and learning fun rock songs on the piano, I also am a part of a program called the Royal conservatory of music. And that's where every year you are in a new grade level. So, it's kind of almost like a schooling. Right now, I just finished grade six of piano and it goes up to grade eight for this. So, I'm heading there, almost there, but every year you learn about five classical pieces and then you also work on techniques. So, scales on the piano and stuff like that. And you prepare for an examination. So, before COVID, the examinations were in person, you would go somewhere, sit down at a piano and there would be a woman or man sitting there and grading you.

But now during COVID they've opened the opportunity to do it through zoom. So that's what I've been doing. All I do is I just set up, prepare for about a year for it, work on all my pieces and go on zoom and a woman or man is there and they grade my pieces. They don't tell you while you're doing it. They just watch and listen. And then they ask you some questions. They ask you to playthings they say here, I'm gonna play this on my piano. I want you to play it back on your piano. So, it's kind of like a little test. And finally, after a few weeks, I'm right now waiting on my grade, you get a grade to see how you did, and that ends up giving you a little certificate. And in Canada, depending on what level you get to, then you're able to teach other people that material, because technically you can't teach that material until you have a certain grade level.

So, I'm doing that. It's more just for fun, but it's also just to add to my resume of things, just because, you know, classic piano, maybe I could use that someday for something you never know. So that's for piano. What I'm doing to learn for singing? I have been taking singing lessons as well. I have had quite a few singing teachers who all been great, but right now I'm working with someone named Kippe Perez. He is a singing teacher based in Florida and Los Angeles who lives there half the time. And his person who he used to work with recently passed away and his name was Ron Anderson. And Ron was the vocal coach of Axel Rose The Weekend. Many people; Osborne, Celina Gomez. If you look up on his website, he's been with just everyone. So, Ron sadly passed away this past year and PPE took over for him.

So, P Bay's kind of carrying on the legacy. So, PPE still works with the weekend now and stuff like that. I thought, you know what, he's one of the best people it looks like in the industry right now. It'll be a great opportunity to learn from him. Every week we have virtual lessons and he's really been helping me with my voice. So that's what I do to continue with that. And finally, for guitar, the third main thing I've been doing, I take virtual lessons with Ron Bumble, who has been with Dun Roses. He's been with Art Of Anarchy. He's currently with a bang called Sons Of Apollo, and he does a lot of great production stuff, and he has awesome solo music too. So, we do virtual lessons and yeah, in all three areas, I really just try and work as hard as I can. And I'm also taking a few Berkeley courses this summer in Boston for music business so that I can get that experience too.

Marlana:

Wow! Busy girl! So, with all these names that you just rattled off, let's go back to Wembley stadium and let's say you're walking on the stage. Who would be your dream to perform with on that stage?

Sierra:

Well, oh gosh! That's a great question because it's a hard one. There are so many musicians who I really look up to and who I would love to have the chance to perform with one day. If there were musicians in my own band, I'm not sure yet because there may be musicians who I've never heard of, but if I could make my own dream band right now, I'm sure Ron would probably be in it cuz Ron's just a great person and amazing guitarist. So, he would be probably one of my dream people to perform with. And there are just so many drummers. One of my favorites is Ray. Lizi from corn. He's very kind too. And we've been talking on Instagram for a while. He's a nice person or Jay Weinberg from Slipknot. Those two are my favorite drummers in rock. So that would be cool.

Bass players, there's so many as well. It's definitely a difficult choice. There's a female-based player named Tanya in white snake right now. She took over for their last bass player and she's amazing. She's Irish and she's really cool. So that would be cool. But yeah, I'd probably, if it was my dream band, have some kind of formation like that, me, another guitarist, drummer bass, probably something like that. But if it were also to be opening for someone possibly at Wembley, I would say my dream people to open for would be heart. Cause I love heart. And in Nancy, my other dream band to open for would be a band called Ghost. They are from Sweden, and they make a lot of cool music. They just came out with the new album, not that long ago. And they also wear masks. So even though they wear these masks, they look like they're gonna be kind of death metal or something like that. When you hear their music and then you hear my music, you can definitely hear the influence because they're not at all. They they're rock, but they have very pop aspects in it. Like very catchy, not screaming or anything like that. Very clean voice, stuff like that. So, I take a lot of my inspiration from them as well.

Marlana:

Love it. So, when will you know that you've made it? What will success look like to you?

Sierra:

Well, you know what, everything I've done so far, anytime I succeed at something that I try to put my mind to anything that I've done, whether it be small and big, once I get there, I'm always looking at the next thing <laugh>. So, for example, on Instagram, I was really, really looking forward to hitting 10,000 followers. I did it and now that I've done it, I'm like, okay, great. Now I'm gonna try and get myself to 20. So, every time I try and reach a goal of mine, it's almost like my brain won't let me be happy about it in some way. It's almost like my brain says, you know what, here's the next thing you can do. Here's the next thing you can plan. So, I do find joy in it, but I don't feel like I'll ever sit down and say, I have success now. I think I'll always be, even until I'm old, I think I may always be looking for the next thing, reaching for the next thing and working towards the next thing. No matter how big it may be.

Marlana:

Well, I will give you this one little piece of advice though, along the way, even if you're looking for the next thing, make sure that you enjoy the things that are happening.

Sierra:

Yeah. I try my best. I do for sure in the moment, but then right after it's done, for some reason, I always think, well, you know what? That was great Sierra, great job. Here we go. This is where we're gonna work towards next. So, I don't know. I think it's because since I was young, I've always kind of been working towards things. So, it might be the fact that I kind of, haven't had the time to sit back and just think about what I've done. It's kind of, there's always something that's coming up next. So yeah, that's pretty much something that I expect to happen for a long time, but you know what, maybe someday I'll have the chance to sit there and say, I have been successful, and I am happy with what I've done and I'm not sure what I can do next. Maybe that would be a, which would be a big goal to be able to say that, but I'm sure for the next few years, for sure I'll be working towards things.

Marlana:

Love it. And with that, Sierra, I just have four final questions for you. First one is what's the best piece of advice you were ever given?

Sierra:

I would say that the best piece of advice I was ever given was from Shep Gordon, Alice Cooper's manager, it was on an online rock fantasy camp master class during COVID. You have to ask people questions, whatever you wanted. And I told him about myself. I told him about my idea that I have for my brand, stuff like that. And his advice was pretty much, you know what, once you figure out what you wanna do, do everything you can related to that and use it on any platform or anywhere you can get it. So, for example, if you have the idea that you wanna be Sierra Levesque, you're a rock artist, you always wear black, you always wear doc Martins, make sure that everyone on any platform or anywhere you go or any performance knows that, make sure it's consistent across all places and make sure that it's easy to see and understand. So that was really good advice that I've still been using to this day.

Marlana:

Love it. Share with us one thing on your bucket list.

Sierra:

Well, the Wiley stadium is one thing on my bucket list, so that is one thing as well as what I already mentioned, probably opening for heart. If that would be amazing, that would be check off my bucket list as well as opening for go. So that would be check off my bucket list. One other thing would probably be to manage an artist one day because I have had quite a bit of experience in my courses with learning about that or even to be, like I said, something like an entertainment lawyer, a goal of mine on my bucket list. Even if I do become successful on stage would have some kind of small success even once, somewhere off stage. So, whether it be entertainment, lawyer helping an artist through a contract or a deal or something like that, anything like that, I would say that would be a goal of mine on my bucket list is to have some kind of small success even outside of the stage.

Marlana:

Okay. When the toy companies finally get around to making an action figure view. And for some reason I think this is not too far of a stretch. ,what two accessories will it come with?

Sierra:

I'm sure it will come with a flying V guitar. Now, even though I don't always use my flying V that's my first one I ever use. So anytime I get photos taken in me anywhere, really, I always try to bring my flying V just cuz that I find emphasizes the whole rock thing. So, I think it would be a flying big guitar white because I'm not sure because you hear this one, my first guitar. So, something, a tiny version of that that would be funny and a microphone of course and something other than music, probably, you know what it might be. That's gonna sound a little bit funny, but it might be a can of Coke. Sometimes I like drinking Coke for fun. So, it might be some, maybe one day I'll be able to have the opportunity to get a deal for one of my shows with Coke, like rolling stones in with Pepsi. I'm not sure, but that could be something non-musical that could be featured with the action figure

Marlana:

And so, if anybody wants to find out more about you or get in touch with you to book you for any kind of anything, how do they find you?

Sierra:

Well, they can find me anywhere on Instagram, Facebook, Twitter, TikTok, YouTube, and on my website. So everywhere it's Sierra Levesque music. It's L E V E S Q U E. But I'm sure even if you look up Sierra music, you may be able to find me as well. And my website is www.sierralevesquemusic.com. So, you can find everything there, links to everything and I'd really appreciate it. If you could check it out.

Marlana:

Thank you so much for being here, Sierra. You are an absolute pleasure.

Sierra:

Thank you very much for having me. I really appreciate it. And very glad to have met you back in LA. Hope to see you again soon.

Marlana:

Me too.

Sierra:

Thank you.

Previous
Previous

When Women Rock : From Randy Rhoads to The String Revolution

Next
Next

Disrupt Your Industry